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Buoyant First Quarter Hybrid Sales For Toyota In Europe

  • Toyota and Lexus full hybrid sales up 82.3% year-on-year
  • Full hybrid sales constitutes 20% of total first quarter sales for first time
  • Cumulative Toyota and Lexus full hybrid sales stand at 544,184, 10% of global total
  • Toyota Auris sales increased by 41% to 32,625 units.

Toyota Motor Europe (TME) today posted 2013 first quarter sales of 197,309 Toyota and Lexus vehicles in Europe. During the first three months of the year, Toyota and Lexus full hybrid sales reached 38,673, up 82.3% from the same period last year, constituting around 20% of total sales. Toyota Motor Europe recorded an estimated 4.5% market share in Europe between January and March with sales of 188,053 Toyota and 9,256 Lexus vehicles.

Toyota Highlights:

Daniele Schillaci, TME Senior Vice-President for Sales and Marketing, commented: “The European automotive industry is still experiencing an increasingly shrinking market. Despite the challenging sales environment, our results are in-line with the market evolution. As we approach our global 5 million full hybrid sales milestone, the strong sales performance of our hybrid products in Europe is particularly encouraging.”He added: “We are looking forward to a solid second half of the year following the strong C-segment launch for Toyota, enabling us to pursue sustainable growth in 2013 consistent with our plans.”year (1), registering a 48% increase while the segment fell by 10% in the 27-nation bloc European Union

Toyota in France posted a 3.2% increase in passenger car registrations – supported by the “Made in France” Toyota Yaris (up 18%) and the new Toyota Auris (up 85%) – despite a 14.7% fall in the market overall. In Turkey, Toyota sales increased by 6% in the first quarter, with the new Toyota Auris enjoying a successful launch with a 37% rise in sales showing good promise for the remainder of the year.


The Toyota Auris range will be strengthened further when the new Toyota Auris Touring Sports goes on sale in Europe later this year.

Toyota sales in the United Kingdom increased by 3% during the first quarter of 2013, while Belgium also enjoyed a solid first three months supported by the successful launch of the new Toyota Verso (up 9%). The newly launched Toyota RAV4 is already striking the right chord with customers. Customer contracts for Toyota’s all-new SUV in March more than doubled year-on-year. Sales of the Toyota Hilux, for all variants, are up 29.8% with first quarter sales of 8,041 units. The Toyota Land Cruiser V8 also saw sales increase by some 29.6% to 4,458 units. Both models performed strongly across markets in Europe.

Hybrid Highlights

Sales performance of Toyota and Lexus full hybrid models continue to gather strength with a year-on-year sales increase of 82.3% during the first three months of 2013. Full hybrid models now constitute around 20% of total Toyota and Lexus sales in the first quarter, doubling from the same period in 2012.

The Toyota Yaris Hybrid, recently named the most fuel-efficient car in Germany by Auto Bild with the lowest cost per kilometre(2), saw European sales totalling 11,459 units during the first quarter of 2013.

Sales of the Auris Hybrid reached 12,736 units during the first quarter of 2013, an increase of 69.2% over 2012. In France, around three quarters of Toyota Auris registrations during the first three months were the full hybrid variant.

Cumulative sales of Toyota and Lexus full hybrid models in Europe since 2000 reached 544,184 units at the end of March 2013, contributing to some 10% of Toyota’s global full hybrid sales. The resulting CO2reduction is approximately 3.4 million tonnes.

(1)Toyota Auris: Class-leading Sales Growth in the European C-Segment:http://newsroom.toyota.eu/pressrelease/3315//toyota-auris-class-leading-sales-growth-european-c

(2)Toyota Yaris Hybrid ist Deutschlands Sparkönig (in German): http://www.toyota-media.de/Article/view/2013/04/03/Toyota-Yaris-Hybrid-ist-Deutschlands-Sparkoenig/3438?

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